GrubzCreativity found in future forward protein. How does a brand break down bug stigma and educate while retaining appetite appeal?
Role: Strategy, Design, and Render execution
Balancing appetite appeal
Cooking with bugs isn’t the most appetizing idea. The biggest challenge was to balance the fact this is bug based meat with some mouth watering images and flavors. The use of color and ingredient photography helped us tap into taste buds.
Why bug based meat?
Insect protein is the future! Slashing the detrimental environmental impact of beef up to 99%. But, many are reluctant to enjoy a burger while knowing it was made from a creepy crawly. At Grubz, they see an adventurous chef in everyone and with their flavorful protein you can’t go wrong.
