Xenia
Redesign
Well loved prenatal recovery products needs a new brand name and updated look. Despite being well known by their target market, they are struggling to bring on new business.
Role: Strategy, Design, and Render execution
The old design
The Asks: To keep our target market, we have a loyal customer base that identifies with our mission and message.
To change our brand name for easier identification, create clearer product information hierarchy, and clarify our materials list and sustainable promises.
The logo edits
Changing the brand name came down to easing pronunciation for the consumer and simplifying the brand messaging. When adjusting the logo to the new name, we reused as many shapes and letters as possible to remain identifiable to consumers.
