VytaInspired by the art of patina, Vyta’s aesthetic was built around artistry. To stand out in a Beauty market saturated with anti-aging products, how do we celebrate skin that only gets better with time?
Role: Strategy, Design, and Render execution
The logo mark
The logo mark design is inspired by the delicacy and craftsmanship of jewelry making. It’s balance of line weights and subtle curves mimic copper metal engravings.
The toolkit
Each piece of Vyta was inspired by the world of copper jewelry artistry. We wanted the consumer to feel they themselves were a fine jewel deserving only the utmost self care and highest quality products.