PULKBranding Design to make a low alcoholic beverage feel cool. And to help bring their environmental messaging to life as punk.
Role: Strategy, Design, and Render execution
Hand crafted illustrations
The illustrations featured in this design were all hand done on procreate before being rendered in illustrator. It was a great way to bring a human street art feel to the brand and it’s identity.
The copy
Copy writing was a large element explored in this project. I wanted to discover how I could develop brand personality beyond design with the use of brand voice. And this brand’s voice is gritty and witty without loosing focus on the facts.
